Creative Director + Copywriter

Hi there! I am an Award-Winning CD, Writer, Brand Builder, and Executive Leader with 20+ years as a driving force behind globally recognized, brand-defining creative. At Warner Bros. Discovery, I’ve provided vision and strategy for marketing and promotions across on-air, streaming, and live events for Cartoon Network, Cartoonito, and Boomerang.

CREATIVE DIRECTION

This animated take on the NBA Dunk Contest required meticulous pre-production in order to turn around a 22 & 11-minute version of the show in under 24 hours. Essentially same-day delivery.

We had just a few hours with SNL alum and voiceover star of global hit "We Bare Bears", Bobby Moynihan. Multiple promos and packaging elements were crafted for this batch of new episodes.

This off-channel Brand Campaign featured dozens of bespoke creative pieces across mixed media placements resulting in significant lifts in “Brand Love”, “Show Awareness” and “New Viewers”. The lifts were significant!!

"Drawn To" is a pro-social series focused on kids' perspectives regarding community, creativity, empathy, and family. Watching them will make you hopeful for the future.

Bringing the cartoon world into our world is not only a blast to build, but a solid tactic when Boomerang's target demo consists of kid and adult cartoon fans.`

Building a global preschool brand from the ground up is a big ask! Our small, but dedicated team devised host characters, oversaw brand music and the all-important mnemonic, built animated shorts, and created the overall brand aesthetic that became featured worldwide.

We not only filmed the many highlights of the Cartoon Network Hotel, but played a big role in their creation. From naming menu items to building all on-site animations for this first-of-its-kind destination.

CREATIVE DIRECTION

This show presented a content shift for Cartoon Network so we leaned into its moody side while maintaining the playful tone of the network. 14 million episode views! Thanks, Ozzy.

I was privileged enough to oversee the creative on this multi-award-winning campaign for over a decade.

Upfront Sales Reels better feel GIGANTIC for the mass of advertisers in the room, especially when that room is Madison Square Garden.

If you’re wondering whether fans will show up for an Estelle music video shoot with little advance notice…wonder no more! This is a great example of what pre-pro + run-&-gun can achieve.

The trailer for the highly anticipated return of this pop-culture phenomenon received over 1MIL views soon after its debut, and became an early top performer for HBOMax.

CREATIVE DIRECTION

I may be but a mere Muggle, but these Harry Potter Hat Sorting shorts are pure magic.

IYKYK.  Even if you don’t, it’s still a fun watch.     

Adorable bears in an adorable movie get an adorable trailer.  That’s the rule. 

I will instantly approve a script calling for the creation of a plushy toy. Try and stop me.

COPYWRITER/PRODUCER

Here's a fake grocery store ad (kids thought this was real!) for the fantastical foods featured in "Chowder". Then stick around for an ad hawking magical beard goo found in the show, "Flapjack".

THIS JUST IN: Writing dialogue for kid newscasters talking about delicious string cheese is good fun.

This action-movie block needed a high-octane name for our lone wolf of a host who poses stoically in gritty locations.

When naming a programming block featuring two hit shows, the bold move is to combine their titles. And then write a song about it.

When your highly engaged audience becomes the face of the network you let them know, "It's not ours, it's YOURS!" And give them a programming block on Thursday.

Promoting the Hall of Game Awards is no small feat, so we brought in a guy with bigfeet. That's not very funny, but this promo sure is.

COPYWRITER/PRODUCER

How do you make a Macy’s Day Parade balloon?  That’s a question with a potentially stale answer, but it doesn’t have to be that way. 

When tasked with creating a movie teaser, but there’s no movie footage, you make your own.  Such is the case with the teaser for “Scooby Doo: The Mystery Begins” one of Cartoon Network’s highest-rated premieres, ever. 

I created this line as a way for the President of Warner Bros. Global Kids & Family and the Sales team to sum up Cartoon Network’s expansion into live action. It became an oft-repeated phrase in Town Halls and Corporate Communications.

At the height of "The Powerpuff Girls" popularity it seemed like the right time to ask, 'What does a normal day in the life of a Townsville citizen look like?' 

I was co-writer/producer on this Super Bowl parody that pit Roadrunner vs Coyote. Here's a snippet from the hour-long Pre-Game. We then teamed up with Madden & Summerall for The Big Game!

"Adventure Time" exploded onto the scene in 2010 and never looked back.  The Sales team requested a sizzle highlighting the numerous ways this iconic show owned the Zeitgeist.

Music + Sizzle Reels

Here’s my take on this iconic band’s approach to multiple musical genres. It’s also a cool approach to classic characters that can make them feel more modern.

When you partner with Cartoon Network the benefits are both abundant and far-reaching. This reel clarifies the scope and scale of this CN Effect for any unfamiliar future partners.

I became OBSESSED with a ridiculous song from a hilarious show and felt I owed it to everyone to share in my obsession. You’re welcome.

Much can be accomplished with soundbite selection, precision editing, and a custom track. MUCH, I say!

When "Ben 10" launched in 2005 the show and toys became a hit with kids around the world. This reel not only showcases the 2016 reboot, but a reboot on how to engage with your audience.